Case Details

Implementation

The “Digital Jingdezhen” AR mini program, a partnership between Jingdezhen Ceramic Culture Tourism Group, Sight+, and Qingyuan Vision, leverages EasyAR spatial computing to combine on‑site AR displays, map‑based navigation, and participatory heritage monitoring. Through a “technology + cultural tourism” model, it addresses longstanding challenges on heritage site visits and delivers an immersive cultural experience for tourists.

I. Policy-Driven Industry Breakthrough

As policies on digital preservation of cultural heritage continue to deepen, most heritage sites in China are struggling with the difficulty of recreating historical scenes and conveying cultural meaning. Visitors often lose interest because they find the sites hard to “read” and appreciate, while site managers lack effective means to transform cultural resources into compelling attractions. The “Digital Jingdezhen” mini program directly addresses this gap. By using AR to blend virtual content with real-world remains, it gives visitors a deeper dive into Jingdezhen’s porcelain history and culture, and makes them active participants in an immersive journey.

II. Where Technology Meets History: AR Brings Ancient Splendor Back to the Porcelain Capital

“Digital Jingdezhen”, built on the technology of Sight+, delivers AR scene reconstructions that draw on both technical precision and rigorous historical research. This rigor is achieved by a dedicated team working closely with historians and archaeologists, synthesizing archaeological data, historical documents, oral histories, and academic findings. Combined with AR and spatial positioning technologies, this effort has enabled the display and interconnection of 45 heritage elements and 67 augmented reality scenes.

The mini program not only presents archaeological information in an intuitive way and provides digital narrations by historical figures, but also deconstructs construction processes and craftsmanship principles, and recreates historical scenes. Visitors on site use their phones to scan the area, and with EasyAR’s centimeter-level spatial positioning, they trigger animated scenes that fuse the virtual with the real, instantly transporting them back in time. Once transported back, they find themselves immersed in scenes of production, trade, transport, daily life, and festivals, and come away with a deeper appreciation for the cultural heritage of Jingdezhen porcelain.

III. Upgraded Interactive Features: A Closed Loop from Experience to Dissemination

Beyond scene restoration, the mini program incorporates a variety of interactive functions that make history and culture “participatory, preservable, and shareable”. Its hand-drawn map marks all heritage locations and AR experience points, allowing visitors to obtain route planning, estimated tour duration, and best photo spots with a single tap, thus greatly saving time during their visit.

The mini program also features role‑playing games that let visitors step into the shoes of “artisans”, “merchants”, or “officials”, and unlock historical knowledge by completing missions on porcelain making and transport. Besides, the “Digital Heritage Guardian” feature supports photo-based inspections and site monitoring; by submitting a reporting form, visitors receive a public-welfare “Red Flower” badge as a token of their contribution and become heritage protectors themselves.

In addition, the AR travel diary function not only records visitor routes and time spent on site, but also generates culturally themed posters with a storytelling touch. Through social sharing, visitors create a virtuous cycle of “experience → record → share → attract new visitors,” continuously expanding the cultural influence of the site.

IV. Easy Access: Lightweight Use for Broad Public Participation

The mini program requires no steep learning curve. With no downloads needed, visitors can simply scan a QR code on‑site or search for “Digital Jingdezhen” directly in WeChat, thereby making the experience instantly accessible to everyone.

“Digital Jingdezhen” is more than just a mini program; it is a bridge that connects cultural roots to a digital future. With technology as its medium and culture as its soul, it revives cultural heritage and generates dual value through the very act of experience. Going forward, this innovative “technology + culture” vitality will bring more heritage sites to life, enabling more visitors to appreciate the profound depth and charm of history and culture through immersive experiences.

Frequently asked questions

Everything You Want to Know About the “Digital Jingdezhen” AR Mini Program

Q1: What is the “Digital Jingdezhen” AR Mini Program?

A1: It is a cultural-tourism service tool that integrates technology and culture. Powered by EasyAR spatial computing technology, it helps digitally restore the Jingdezhen heritage site and innovate the on-site tourism experience.

Q2: How does it restore Jingdezhen’s heritage sites?

A2: Jingdezhen Ceramic Culture Tourism Group, together with Sight+ and Qingyuan Vision, formed a dedicated team in collaboration with historians and archaeologists. Through rigorous multi-dimensional research and verification to ensure historical accuracy, they used EasyAR spatial computing technology to seamlessly blend virtual content with the real site, bringing the ancient site back to life.

Q3: How does it help visitors during their tour?

A3: The mini program provides convenient tour planning tools such as hand-drawn maps and route suggestions; offers immersive experiences like AR interactive games; and allows visitors to take part in public-welfare activities, and record and share their travel diaries, all of which enrich the overall visit

Q4: What are the technical advantages?

A4: The advantages come from the EasyAR Mega metaverse spatial computing platform, including city-level spatial reconstruction, centimeter-level positioning, multi-information fusion, mature toolchains, and cross-platform deployment capabilities.

Q5: What role does it play in cultural inheritance?

A5: Through vivid storytelling and hands-on interaction, the mini program brings history to life and deepens visitors’ cultural understanding; social sharing, in turn, amplifies its reach, and thus better preserves and promotes the heritage.