Case Details

Jingdezhen Ceramic Culture & Tourism Group, in collaboration with EasyAR and Qingyuan Vision, has built the Digital Jingdezhen AR Mini Program based on EasyAR spatial computing technology. This digital platform integrates on-site AR display, map navigation, and public participation in heritage monitoring. Adopting a "technology + cultural tourism" model, it addresses the pain points of heritage site visits and delivers an immersive cultural experience for tourists.

I. Industry Breakthrough Driven by Policies

With the deepening of policies for the digital protection of cultural heritage, most heritage scenic spots in China face the challenges of difficulty in restoring historical scenes and perceiving cultural connotations. Tourists lose interest in visits because they "cannot understand or appreciate the cultural essence", and scenic spots lack effective means to transform cultural resources into core attractions.

The Digital Jingdezhen Mini Program precisely meets this demand. It realizes the mixed reality display of heritage sites through AR technology, enabling tourists to gain an in-depth understanding of the historical culture of Jingdezhen porcelain. By turning tourists from onlookers into participants, it creates an immersive travel experience.

II. Dual Technical Guarantees: AR Restores the Style of the Millennium Porcelain Capital

The AR scene restoration capability of Digital Jingdezhen for heritage sites stems from the dual guarantees of technical precision and historical rigor by EasyAR. A special team has conducted in-depth cooperation with historical experts and archaeologists, comprehensively utilizing archaeological data, historical documents, oral history and academic research results. Combined with AR (Augmented Reality) and spatial positioning technology, the platform achieves the display and linkage of 45 heritage elements and 67 augmented reality scenes.

The mini program not only presents archaeological information in an intuitive way and features digital explanations by historical figures, but also disassembles and displays the construction process and technical principles of heritage sites, as well as restores historical scenes. Relying on EasyAR centimeter-level spatial positioning technology, visitors only need to scan with their mobile phones on the spot at heritage sites to activate mixed reality animation scenes. They can instantly travel back to ancient times, witness important historical scenes such as production, trade, transportation, daily life and festivals with their own eyes, and directly touch the profound historical and cultural heritage behind Jingdezhen porcelain.

III. Upgraded Fun Functions: A Closed Loop from Experience to Communication

On the basis of restoring heritage site scenes, Digital Jingdezhen has designed a variety of interactive functions to realize the "participable, preservable and communicable" of historical culture. The hand-drawn map in the mini program marks the locations of all heritage sites and AR experience points. Tourists can obtain route planning, travel duration and the best photo spots with one click, greatly saving travel time.

Role-playing interactive games in the mini program allow tourists to transform into "craftsmen, merchants and government officials", unlocking historical knowledge through porcelain making and transportation tasks. The "Digital Heritage Guardian" function supports photo inspection and heritage site monitoring; visitors can get public welfare little red flowers by submitting an "inspection form", thus becoming guardians of cultural heritage.

In addition, the AR Travel Diary function of the mini program can not only record tourists' travel tracks and experience duration, but also generate cultural posters with a narrative feel. Tourists form a cycle of "experience → record → communication → drainage" through social sharing, allowing the cultural influence to spread continuously.

IV. Convenient Access: Lightweight Use Empowers Universal Participation

The mini program features zero operation threshold. Tourists can access it simply by scanning the QR code on the scenic spot display boards or searching for the “Digital Jingdezhen” mini program directly on WeChat, without complicated download processes, making the digital experience within easy reach.

Digital Jingdezhen is more than just a mini program; it is a bridge connecting cultural roots with the digital future. With technology as the brush and culture as the ink, it activates the vitality of cultural heritage and creates dual values through experience. In the future, this innovative vitality of "technology + culture" will surely bring more cultural heritage sites to life, allowing more tourists to feel the profound heritage and charm of history and culture in an immersive experience.

FAQ：

All You Want to Know About the Digital Jingdezhen AR Mini Program!

Q1: What is the Digital Jingdezhen AR Mini Program?

A1: Empowered by EasyAR spatial computing technology, the Digital Jingdezhen AR Mini Program drives the digital restoration of Jingdezhen heritage sites and innovation in cultural tourism experience on-site. It is a cultural tourism service tool integrating technology and culture.

Q2: How does it restore Jingdezhen's heritage sites?

A2: Jingdezhen Ceramic Culture & Tourism Group, together with EasyAR and Qingyuan Vision, set up a special team in collaboration with experts. The team ensures historical rigor through multi-dimensional research and realizes the seamless integration of virtual and real worlds with EasyAR spatial computing technology to restore heritage sites.

Q3: What benefits does it bring to tourist visits?

A3: The mini program provides tourists with convenient travel guidance and planning such as hand-drawn maps and route planning; delivers immersive experiences like AR interactive games; and allows tourists to participate in public welfare activities, record and share travel diaries, enriching the travel experience.

Q4: What are its technical advantages?

A4: It leverages the technical advantages of the EasyAR Mega Metaverse Spatial Computing Platform, including city-level spatial reconstruction, centimeter-level positioning, multi-information fusion, as well as a mature tool chain and cross-platform deployment capabilities.

Q5: What role does it play in cultural inheritance?

A5: By vividly displaying historical scenes and knowledge, the mini program enables tourists to understand culture in depth through interaction. It expands cultural influence through social sharing and promotes the inheritance and communication of culture.