Case Details
Project in brief: The Digital Jingdezhen AR mini program uses EasyAR spatial computing to reconstruct historic kiln sites, add AR storytelling and travel-journal features, and create an immersive, accessible cultural-tourism experience.
Scenario: Cultural heritage interpretation across Jingdezhen's historic kiln sites Solution: EasyAR spatial computing, AR reconstruction, and a mobile mini program Outcome: A place-based digital journey that makes ceramic history easier to explore, understand, and share Technology: EasyAR Mega spatial computing, visual positioning, AR mini program
Project Context: Making a Scattered Heritage Story Readable
The “Digital Jingdezhen” AR mini program is a partnership between Jingdezhen Ceramic Culture Tourism Group, Sight+, and Qingyuan Vision. It combines on-site AR displays, map-based navigation, and participatory heritage monitoring to address longstanding challenges in heritage-site visits.
As digital preservation policies deepen, many heritage sites still struggle to recreate historical scenes and convey cultural meaning. Visitors can find remains difficult to “read,” while site managers need better ways to turn cultural resources into compelling, sustainable attractions. Digital Jingdezhen responds by blending virtual content with real-world remains and making visitors active participants in the story.
Implementation: Where Technology Meets History
The project combines technical precision with historical research. A dedicated team works with historians and archaeologists, bringing together archaeological data, historical documents, oral histories, and academic findings. EasyAR spatial positioning then anchors the resulting digital scenes to the places where the history happened.
The experience displays and interconnects 45 heritage elements and 67 augmented-reality scenes. Visitors scan the area with their phones and trigger animated scenes that fuse the virtual and the real, revealing production, trade, transport, daily life, and festivals from the history of Jingdezhen porcelain.
Visitor Journey: From Experience to Dissemination
Beyond scene restoration, the mini program makes history participatory, preservable, and shareable. Its hand-drawn map marks heritage locations and AR experience points, while route planning, estimated tour duration, and recommended photo spots help visitors make the most of their time on site.
Scan the site to unlock AR reconstructions, digital narrations, and explanations of porcelain-making processes.
Step into the shoes of artisans, merchants, or officials and complete missions about porcelain production and transport.
The Digital Heritage Guardian feature supports photo-based inspections and site monitoring, rewarding reports with a public-welfare Red Flower badge.
The AR travel diary records routes and time spent on site, then generates culturally themed posters for social sharing.
Access and Technology: Lightweight for Broad Participation
The mini program requires no separate download. Visitors can scan an on-site QR code or search for “Digital Jingdezhen” directly in WeChat, making the experience accessible with a familiar device and a short learning curve.
EasyAR Mega provides city-scale spatial reconstruction, centimeter-level positioning, multi-information fusion, mature toolchains, and cross-platform deployment. These capabilities keep AR content aligned with the real site while supporting a continuous journey across different heritage locations.
Frequently Asked Questions
What is the “Digital Jingdezhen” AR Mini Program?
It is a cultural-tourism service tool powered by EasyAR spatial computing. It digitally restores Jingdezhen heritage sites and adds AR interpretation, navigation, interaction, and visitor sharing.
How does it restore Jingdezhen's heritage sites?
Jingdezhen Ceramic Culture Tourism Group, Sight+, and Qingyuan Vision work with historians and archaeologists to verify historical materials, then use EasyAR spatial computing to blend researched digital content with the real site.
How does it help visitors during their tour?
Hand-drawn maps and route suggestions support planning; AR games and role-play make the visit interactive; public-welfare tools, travel diaries, and sharing features extend the experience beyond the site.
What are the technical advantages?
EasyAR Mega supports city-level spatial reconstruction, centimeter-level positioning, multi-information fusion, mature toolchains, and cross-platform deployment.
What role does it play in cultural inheritance?
Vivid storytelling and hands-on interaction make history easier to understand. Social sharing amplifies the reach of the heritage story and supports its ongoing preservation and promotion.
