Case Details
Project in brief: “Digital Jingdezhen” turns five scattered component areas of the Jingdezhen Handicraft Porcelain Industry Sites into one connected cultural-tourism journey. A mini-program combines maps, visual positioning, AR reconstructions, audio guidance, role-play, and visitor sharing so the relationships among materials, kilns, craft, fuel, and trade can be understood on site. EasyAR Mega provides the spatial computing foundation.
Use case: Digital interpretation and visitor services for a large, multi-site heritage area Coverage: 67 AR points across five component areas Core experiences: AR navigation, reconstructed craft scenes, audio guidance, role-play, digital heritage recording, and post-visit sharing
Project Context: Telling a Coherent Story of a Thousand-Year-Old Porcelain Industry
On July 25, 2026, the “Jingdezhen Handicraft Porcelain Industry Sites” were inscribed on the UNESCO World Heritage List. The porcelain-themed site comprises five component areas—the Town Area Porcelain Production Center, the Hutian Ancient Kiln Site, the Gaoling Porcelain Clay Mining Site, the Changling Porcelain Stone Mining Site, and the Jiaotan Firewood Production Area—encompassing 15 constituent elements and 45 individual heritage points.
The inscription has attracted new attention to Jingdezhen and raised the bar for heritage interpretation. Visitors need to understand how relics, raw materials, craftsmanship, guilds, fuel, and transport networks fit together, rather than remember only a single kiln or porcelain piece.
Because the remains span urban districts, kiln sites, mines, and fuel-production zones, their production relationships and long-distance networks are difficult to grasp from present-day conditions or signs alone. The project therefore reorganizes dispersed points into a walkable narrative that explains where materials came from, how porcelain was made, how fuel was supplied, and how finished goods entered trade.
Solution: Bridging Sites, Content, and Visits with Spatial Computing
Digital content is organized around the five component areas so production, raw materials, energy, transport, and trade can be read as one system. “Digital Jingdezhen” provides a unified portal for maps, spatial positioning, AR content, and public participation while minimizing intervention at the heritage sites.
Imperial Kiln Factory, workshops, shops, guilds, and land-water transport routes are connected in one urban story.
Digital reconstructions clarify how kiln remains relate to production spaces and craft processes.
Clay and porcelain stone extraction, washing, processing, and transport become visible as linked steps.
Drifting, damming, lifting, and loading complete the energy side of the porcelain-making narrative.
With the mini-program on their phones, visitors can access reconstructions at 67 AR points, each tied to the physical site in front of them. Technical details—such as how a kiln house operated, how clay and stone were prepared, and how artisans and merchants worked side by side—become part of a story that moves with them.
Visitor Journey: From Planning to Sharing
“Digital Jingdezhen” is more than an AR display tool. It brings navigation, interpretation, interaction, recording, and sharing into one continuous journey, with the heritage itself remaining the focus.
A hand-drawn map marks heritage points and AR locations, helping visitors choose routes and pace their visit.
Audio guidance and location-triggered reconstructions explain kilns, raw materials, craft, and transport in context.
Role-play lets visitors step into the shoes of artisans, merchants, and other historical figures; “Digital Heritage Guardian” records observations and photos.
An AR travel diary and cultural posters preserve a visual record that can be saved and shared after the visit.
Implementation: Keeping AR Locked to the Site
Spanning indoor and outdoor spaces, the heritage area needs digital kilns, artisans, and transport scenes to remain aligned with physical remains as visitors move. EasyAR Mega first builds a spatial map, then uses the phone camera and sensors to recognize position and orientation while VPS (Visual Positioning Service) continuously fine-tunes placement.
One spatial map covers narrow kiln houses, streets, mines, docks, and the open terrain between heritage zones.
VPS identifies where visitors are and which way they are facing so content stays anchored as perspective changes.
New AR content can be added over time and accessed through a simple phone mini-program without remapping the whole journey.
For visitors, the technology fades into the background. Positioning, content triggers, and routing happen out of sight, leaving people free to take in the sites and the thousand-year story of porcelain-making.
Project Value: Making Digital Heritage Work for the Long Term
The value of “Digital Jingdezhen” goes beyond a novel AR experience. It organizes heritage information, on-site space, and public services into a continuously updatable digital content system.
For the heritage site, mapping, visitor navigation, AR interaction, and public engagement live on one platform that can expand with new content, support routine monitoring, and enable educational outreach. For visitors, scattered sites become a more coherent and rewarding journey. For Jingdezhen, the experience tells the story of an entire porcelain industry rather than isolated landmarks, while visitor sharing carries that story further.
Frequently Asked Questions
What is “Digital Jingdezhen”, and which spatial computing technology does it use?
“Digital Jingdezhen” is a cultural-tourism mini-program that combines site reconstruction, AR navigation, and interactive interpretation. It runs on Sight+’s EasyAR Mega spatial computing platform, which handles spatial recognition, AR content positioning, and digital scene rendering.
How does the mini-program differ from a conventional cultural-tourism guide?
Instead of stopping at maps, audio guides, and points of interest, it combines VPS, spatial computing, and AR to present kilns, architecture, craft processes, and historical figures where they belong, creating a continuous experience across a large heritage area.
What advantage does VPS bring to the experience?
VPS reads the visitor’s surroundings to determine position and orientation, then keeps AR content in place as visitors move or change their viewpoint.
How does EasyAR Mega support a multi-site heritage guide?
EasyAR Mega is designed for large-scale spaces such as scenic areas, museums, and archaeological sites. It supports broad-area mapping, visual positioning, and AR delivery across multiple devices, allowing multiple heritage points to become one seamless tour.
How robust is the outdoor AR performance?
Sight+’s spatial-computing algorithms are designed to adapt to changing light and weather, including rain or light snow, and maintain positioning indoors and outdoors. A panoramic camera can capture spatial data and build maps without the laser equipment and complex workflows required by some alternatives.
Planning an AR guide for a large cultural-tourism site?
Explore EasyAR MegaImage source: existing public materials from the Sight+ Digital Jingdezhen project. Updated August 2026.
