Case Details
Project Highlights: The “Moon Lake Lingjing” AI companion mini‑program is built by Sight+ on the content foundation of the Moon Lake cultural tourism knowledge graph, integrating AI interaction and EasyAR spatial computing to weave together attraction commentary, cultural tracing, route recommendations, social games, and consumer services into a real touring itinerary. Visitors need not download an app; by searching “Moon Lake Lingjing” in WeChat, they can enter the mini‑program and embark on a wondrous journey with the AI guide “Lingyue” accompanying them throughout.
Project Need: Bringing a Millennium of Cultural Heritage Closer to Visitors
Tianyi Pavilion · Moon Lake Scenic Area is located in Ningbo, Zhejiang Province, with a profound historical heritage. Ancient sites, gardens, ancestral halls, and stories of notable figures scattered around the lake together form a cultural thread spanning a thousand years. However, in traditional touring, commentary is often delivered via display boards, text, or fixed audio. Visitors receive information but may not actively inquire about the relationships between figures and sites, nor easily discover more cultural content within a limited visit.
The scenic area also faces another need: different visitors care about different things. Some wish to delve into history, some seek photo spots, some travel with children, and others care more about dining, parking, and similar matters. A single, fixed route makes it difficult to respond to all these needs simultaneously.
Sight+ created “Moon Lake Lingjing” in response. It is not an electronic map with added attraction descriptions, but an AI guide that can chat with visitors, tell stories, lead the way, play along, and provide services. The original intention of this project is to reorganise Moon Lake's cultural content, spatial information, and touring services, shifting visitors from “passively listening to commentary” to “actively exploring Moon Lake”.
Touring Experience: One AI Guide Threads Together the Entire Moon Lake
Visitors search “Moon Lake Lingjing” in WeChat to enter the mini‑program. On the homepage, “Lingyue” appears as a cute little scholar, and together with the magpie “Shuangshuang”, becomes the visitor’s exclusive AI guide for their Moon Lake journey.
From this moment on, commentary is no longer limited to a fixed playback order. Visitors can ask Lingyue via text or voice: “What historical stories does Moon Lake have?” “Which attractions are related to ancient luminaries?” “Are there any lesser‑known photo spots nearby?” Or simply ask where to go next.
Lingyue responds by combining Moon Lake's cultural knowledge and touring context. Visitors need not first understand the scenic area’s knowledge system; they can start from their own questions of interest and gradually enter Moon Lake’s history.
“Meet” – Turning One‑Way Commentary into Anytime Conversation
“Meet” is both the mini‑program homepage and the entry point for visitors to converse with Lingyue at any time. Whether they want to inquire about the past and present of an ancient site, or seek last‑minute suggestions for photos, rest, or play, visitors can receive responses via text or voice. Stories originally scattered throughout Moon Lake gradually emerge from these Q&A exchanges, so that people don’t just “listen and leave”, but slowly become acquainted with this thousand‑year‑old lake under the pull of curiosity. The homepage also offers one‑tap access to features such as “Buddies Meet Joyfully”, “Lovers’ Journey”, “Recommended Routes”, and “Activity Calendar”, allowing visitors to start a wondrous interactive journey at any time.
This exchange also changes how traditional commentary is organised. Visitors can continue to ask about a figure, a site, or a legend, turning the Moon Lake cultural tourism knowledge graph from mere back‑end data into a cultural memory that can be evoked and extended at any time during the journey.
“Trace” – Walk, Listen, and Discover
Entering the “Trace” page, visitors can view attractions, the Ten Islets, dining, restrooms, service points, parking, and hotels on an ancient‑style map. Clicking on a point of interest reveals details or jumps to the navigation page.
When visitors arrive at an attraction, Lingyue provides corresponding audio and text commentary; some points also feature a “Dialogue with Luminaries” function. Visitors are not just reading biographies on a screen; they can also ask historical figures such as Fan Qin and He Zhizhang questions based on what they see on site, and in the back‑and‑forth, hear them tell old stories, life choices, and the spirit of the times related to Moon Lake. Historical figures thus transform from names in archives into “companions” who can respond to present‑day curiosity.
For example, at the He Zhizhang Memorial Temple, visitors can ask He Zhizhang in the mini‑program: “I heard that besides the He Zhizhang Memorial Temple, you also appeared elsewhere around Moon Lake?” The relationship between historical figures and attractions thus no longer remains a static introduction, but gradually unfolds through continuous Q&A.
During the tour, visitors can also unlock a Compendium of Luminaries and collect Scholarly Seals. Cultural cognition, attraction exploration, and service navigation thus occur along the same path.
Personalised Routes: Different Ways to Open Moon Lake for Different Visitors
To reduce the cost of pre‑trip planning, “Moon Lake Lingjing” offers seven themed routes, including: Scholarly Culture In‑Depth Tour, Maritime Silk Road Dialogue Trail, Sweet Theme Route, Fine Breeze and Bright Moon Route, Divine Photo Spot Creative Tour, Relaxed Slow‑Pace Check‑in Tour, and Joyful Family Outing.
Each route corresponds to a specific travel interest and scenario.
Take the “Sweet Theme Route” as an example: the mini‑program links points such as the Moon Altar, the Former Site of Huxin Temple, the Flower‑Moon Round Corridor, and the Flower‑Fruit Garden Temple into a romantic itinerary suitable for couples. Along the way, the two can listen to stories, enjoy scenery, and take photos or linger at points with auspicious meanings, turning a trip that would otherwise require on‑the‑spot negotiation into a rhythmic, anticipated shared exploration. Historical stories, audio commentary, and one‑tap navigation along the route let visitors spend less time on planning and more on each other, distilling a lake outing into a Moon Lake memory exclusive to the two.
The “Recommended Routes” function is not simply arranging multiple attractions in a row, but reorganising the scenic area’s space through different narrative threads. Visitors can more quickly find a touring style that suits them, and the scenic area can guide visitors to discover more areas, forming a more complete touring path.
Social Interaction: Turning a Lake Outing into a Shared Cultural Game
The “Artful Journey” section transforms Moon Lake’s historical and cultural content into lightweight multiplayer interactive games.
In the “Qixi Companion · Lovers’ Journey” interactive game, two visitors can team up to check in at seven lakeside landmarks: matching lines in a poetry duet, writing wishes in the Lake‑Heart Lantern Words, and cooperating in “Building the Bridge Together”. Each completed challenge unlocks check‑in progress, limited‑edition commemorative illustrations, and event perks, adding anticipation and small surprises along the way. A lake outing is no longer just two people walking side by side enjoying the scenery; it becomes like a two‑person adventure by Moon Lake. The choices, cooperation, and laughter along the way ultimately settle into a shared memory that belongs only to the two.
The “Buddies Meet Joyfully” feature turns a team‑up invitation into a relaxed encounter: initiate a team, invite like‑minded friends – whether old friends or new acquaintances – as long as you go to Moon Lake together and choose a place to meet, you can become buddies and enter the spirit realm together. After meeting, the two can explore side by side, complete challenges, and earn double Scholarly Points. This allows Moon Lake’s thousand‑year cultural heritage not only to be seen, but also to become a journey experienced and remembered together.
Scholarly Points record the visitor’s exploration of Moon Lake and also connect to the subsequent consumption and benefits system. Visitors can accumulate Scholarly Points through attraction check‑ins, chatting with Lingyue, completing scripted games, and participating in online activities, and convert them according to the rule “10 Scholarly Points = 1 Moon Lake Huizi”.
After obtaining Moon Lake Huizi, visitors can go to the “Market” to redeem cultural creative gifts, scenic area consumption vouchers, and event perks, such as Qixi wish plaques, Huxin Temple river lantern prayers, and limited‑edition ancient‑style fans. In this way, the sense of participation accumulated from listening to commentary, touring attractions, joining festival activities, and interacting with companions can further extend to scenic area consumption scenarios such as cultural creative shopping and dining breaks; and consumption vouchers, limited‑edition gifts, and event benefits provide new motivation for visitors to continue exploring. The mini‑program thus connects cultural content, on‑site activities, visitor services, and scenic area commerce, forming a complete chain from “understanding Moon Lake” to “experiencing Moon Lake” to “taking home a Moon Lake memory”.
Project Implementation: Letting Content, Space, and Services Each Play Their Role
The “Moon Lake Lingjing” experience does not come from any single isolated function, but is supported by multiple layers of capability.
The Moon Lake cultural tourism knowledge graph organises attractions, historical figures, cultural events, and local stories, providing a unified knowledge foundation for AI Q&A, attraction commentary, and route content.
AI interaction enables Lingyue and different historical figures to respond to visitors’ questions, transforming fixed commentary into exchange that can be questioned and extended.
EasyAR spatial computing technology connects digital content with real touring scenes, enabling commentary, character interaction, and tasks to unfold around specific points and visitor routes.
The WeChat mini‑program provides a lightweight entry point. Visitors can complete Q&A, search, navigation, check‑ins, and redemption without installing a standalone app.
The operations and service system further connects dining, parking, restrooms, hotels, cultural creative products, and event perks, allowing cultural experiences to naturally extend to scenic area services and consumption scenarios.
Cultural Image: From Mini‑Program Characters to Scenic Area Cultural Gateway
At the “Moon Lake Lingjing” AI Companion and Qixi Event Promotion Press Conference held on August 14, the scenic area simultaneously launched exclusive cultural tourism characters “Lingyue” and “Shuangshuang”. “Moon Lake Lingjing” began trial operation on August 16.
The two characters are based on Moon Lake’s scholarly cultural heritage, while incorporating ancient charm, national style, and youthful expression. They are not only digital characters in the mini‑program, but can also enter scenic area smart services, festival activities, cultural dissemination, and cultural creative development in the future, becoming a new gateway for Tianyi Pavilion · Moon Lake Scenic Area to connect with young visitors.
Project Value: From a Single Tour to a Complete Touring Loop
For visitors, “Moon Lake Lingjing” lowers the barrier to smart touring. Visitors need not prepare complex guides in advance, nor search for information across multiple platforms; they can complete Q&A, listen to commentary, choose routes, find services, do tasks, and redeem benefits.
For the scenic area, the mini‑program centralises cultural content, attraction guidance, route recommendations, event operations, and consumer services into a single entry point. Activities, points, and benefits mechanisms also provide space for continuous operation of cultural dissemination, on‑site traffic generation, and commercial collaboration.
For traditional cultural dissemination, the project transforms static attraction introductions into content that can be conversed with and questioned. Visitors no longer just “hear a story”, but can actively seek answers along character relationships and spatial clues, allowing history and culture to truly integrate into the touring process.
Replicable Value: The “Moon Lake Lingjing” AI Companion Mini‑Program created by Sight+ demonstrates an extendable path for cultural tourism digitalisation: based on cultural tourism knowledge content, enhanced by AI interaction, connecting digital content with real scenes through spatial computing, and then forming a touring loop through routes, games, and consumer services. This approach can also be applied to historical scenic areas, museums, ancient towns, cultural districts, and urban cultural tourism spaces.
FAQ
What is the “Moon Lake Lingjing” AI Companion Mini‑Program?
“Moon Lake Lingjing” is a WeChat mini‑program AI companion tool that uses the Moon Lake cultural tourism knowledge graph as its content foundation, integrates AI interaction and EasyAR spatial computing technology, and provides visitors with services such as Q&A, commentary, routes, navigation, interactive tasks, and benefit redemption.
How do I start using it? Do I need to download an app?
No standalone app download is required. Search “Moon Lake Lingjing” in WeChat to enter the mini‑program, and you can communicate with the AI guide “Lingyue” via text or voice, view themed routes, attractions, and service points, and complete navigation, check‑ins, and other operations.
How is “Dialogue with Luminaries” different from ordinary audio commentary?
Ordinary audio commentary provides corresponding content by point of interest; “Dialogue with Luminaries” allows visitors to continue asking questions based on what they see on site, engaging in exchange with historical figures such as Fan Qin and He Zhizhang, and understanding the connections between figures, attractions, and Moon Lake’s cultural heritage through continuous Q&A.
How does the mini‑program connect cultural experiences with scenic area consumption?
Visitors can accumulate Scholarly Points through attraction check‑ins, interacting with Lingyue, completing games, and participating in activities, and convert them according to the rules into Moon Lake Huizi, then go to the “Market” to redeem cultural creative gifts, scenic area consumption vouchers, and event perks. Thus, cultural exploration, festival activities, social interaction, and consumer services are integrated into the same touring chain.
